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We’re excited for you to showcase your skills and thought process through this challenge! It’s designed to be completed within 4 hours.

Please let us know if you have any questions or need clarification by email [email protected]

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Part 1 - Campaign Insights & Recommendations

Scenario 1: Campaign Review

Context:

A) You move on to reviewing one of your campaigns optimized for generating trials. You log into the platform managing the campaign and this is what you encounter.

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Questions:

1. What is happening with the campaign based on the data or issues observed?
2. What actions would you decide to take in response to the current campaign status? Describe your thought process and rationale for the decisions you make. </aside>

Scenario 2: Dataset Analysis

You are provided with a dataset detailing the number of trials generated each day over a period of 3 weeks, the average revenue per trial and the daily advertising spend.

Download Dataset →

Take home challenge - UAS.xlsx

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Task:

1. Data analysis Examine the provided data to observe the week-on-week evolution of the number of trials generated each day at a constant spend level (week on week meaning monday compared to previous monday for example). Calculate the predicted D7 ROAS for each day and week.
2. Interpretation Based on your observations, describe what the data indicates about the performance over the weeks. Draw conclusions based on your analysis. </aside>

Part 2 - Strategic & Creative Thinking